Project Overview
As their B2C products, like their Wallet, were already providing great results and already making a statement in the cryptocurrency market, it was time to reach out to other customers.
Uphold wanted to build an on-ramp payment platform that would allow new customers to buy cryptocurrencies with ease, Topper, using as leverage the already well-implemented wallet and exchange platform that they already had. The goal was also to reach the B2B market, allowing Uphold to provide a solution to partners that would solve their problems.
Topper, a regulatory-compliant on-ramp widget for purchasing cryptocurrency, was a result of our research-driven design process and careful attention to legal and compliance requirements. The widget’s compliance with KYC and jurisdictional policies ensured that Uphold was able to operate legally and avoid any regulatory issues.
This back-and-forth with the legal and compliance team was clearly the biggest challenge that this project had, and we like to believe that we were only able to solve it because we truly worked as a single team, uniting efforts for a single purpose: create the easiest way possible to purchase cryptocurrencies.
The fast-paced iterative process quickly uncovered the challenges of a seemingly straightforward flow, and at the same time, quickly stepped up to solve them as they came.